USwitch

Nomination

Images

Category

GRAPHIC: Poster

Company

Whitespace
IProspect - Manchester

Client

USwitch

Summary

What if today’s hottest tech came out in the1950’s?  Price comparison website Uswitch wanted to create an attention-grabbing piece of blog content that would promote greater user engagement and boost their search engine rankings. They wanted it to also communicate their passion for innovation and efficiency.    So, in collaboration with IProspect Manchester, we set out to revel in today’s latest tech – but with a twist and we created a set of posters that people could download for free.  The 1950’s were a time of great change, particularly in the home. More people were working, had more money, and wanted more efficient options in their lives. Today we have that same desire for efficiency and ease, so it made sense to bring that 1950’s ad aesthetic to our modern technology.  All posters were created in-house using a combination of photo manipulation and digital painting.The final poster set was shared on Creative Bloq, Design Taxi and Fast Company, add other sites.https://www.fastcompany.com/90504768/an-iphone-a-day-keeps-the-boredom-away-posters-put-a-vintage-lens-on-todays-techhttps://designtaxi.com/news/409893/Tech-Giants-Famous-Products-Get-Transformed-Into-Posters-From-60-Years-Ago/https://www.creativebloq.com/news/tech-spoof-ads

Links

https://casestudies.whitespacers.com/USwitchRetro/