GRAPHIC: Item of Self Promotion
The Fourtwentyseven Archive Series began in 2020, designed to document how we as a studio are able to push boundaries and engage in conversations. The idea was conceived as an on-going dialogue with our clients. To date the project has comprised of 4 published books and a growing instagram feed, with an aim to expand this further in the future.The 4 publications highlight aspects of our studio’s work that are well known and some of projects that might otherwise go unrecorded or unexplored. The only criteria for inclusion is our belief in the final outcome. We have produced design for mutli-nationals and one-man bands, but scale and experience are not the criteria for inclusion, for us it is, and always should be, about creativity.This journal format allows our studio the opportunity to share aspects of our culture and work, allowing us to form a record of our creative exploits and outputs. We have a shared passion for searching out memorable, impactful and original design concepts. These volumes allow us to document our creative process and gives space to record past and recent trains of thought.‘Make your marque’ looks at the variety of brand identities and marques that we have created over the years. A brand is the idea or image customers have in mind when thinking about specific ‘thing’. It is therefore not just the physical features that create a brand but also the feelings that consumers develop towards the company or its product. This combination of physical and emotional cues is triggered when exposed to the name, the marque, and the visual identity. ‘The director’s cut’ focuses on our art direction experience. Our ability in this area help bring clarity and definition to our clients’ projects, working within a design programme to help convey a specific message to a particular group of people.‘The small print’ looks at the range of print design projects we have undertaken. We have used our skills in visual communication to convey information to an audience through intentional aesthetic design. ‘What’s your type?’ explores the typefaces that we have created for some of our clients’ projects. We have taken the time to consider the relationship between the look of the type and how it is meant to be used, expressing different moods, atmospheres and emotions through the creation of a bespoke typeface.