Royal Academy of Music




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DIGITAL MEDIA: Website Design




Royal Academy of Music


The Royal Academy of Music in London, is the UK's original conservatoire. With world-renowned training, they have produced some of the world's best and most loved musicians, with famous alumni such as Sir Elton John and Dame Evelyn Glennie.   We were tasked with bringing harmony to their digital presence to help breathe life into this incredible institution. Our brief for the website was to create a portal into everyday life at the Academy, showing the energy, passion and talent that comes through, in order to attract the best talent from around the world.   This site needed to reflect the supreme quality of education and reputation, through a solid level of craft and attention to detail whilst being accessible and informative.Working in-line with the new brand, we wanted to create a feeling of what it's like to step inside the corridors of the academy itself through the website. To encourage people to explore the pages' rich content, beautifully considered design, and engaging touches of interactivity to surprise and delight the user. Sound has also been incorporated as an important element to create an emotional connection, bringing the website to life and helping to create an unforgettable experience.