GRAPHIC: Brand Identity

Rangers F.C. Brand Evolution

Nomination

Proud of a rich history stretching back to 1872, Rangers FC is one of the world’s oldest, most successful football clubs. Preparing for the world’s glare during 2022’s 150-year celebrations, alongside embarking on a radical digital transformation strategy to support growth & fan engagement ambitions, Rangers challenged us with modernising its visual style for a global digital audience while holding true to its heritage. No Club’s brand asset is closer to its beating heart than the badge. We re-energised original […]

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V&A – Designing Club Culture

Nomination

Too Gallus was approached by V&A Dundee to pitch for their upcoming exhibition ‘Night Fever: Designing Club Culture’, a six-month show coming from the Vitra Museum, Switzerland. As a studio who cut their teeth designing all things club related, from hosting club events and numerous subcultures, it was a brief that could not be missed. After a successful pitch process, Too Gallus was appointed to the project.  Tasked with branding the exhibition, creating a strong visual identity that holds up […]

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The Scottish National Investment Bank

Nomination

An ambitious new development bank for a better Scotland.  The Scottish National Investment Bank is an entirely new mission-led institution for Scotland. Its primary objective is to invest in projects and businesses to deliver its missions and provide a commercial return for the benefit of the people of Scotland. As the name clearly provided a Scottish context, we wanted to avoid having any additional traditional Scottish cues. We felt that there were more interesting and original ways to express what it […]

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Holmes Miller Architects

Nomination

Creating a distinctive brand framework for internationally renowned architects. With offices in the UK and China we were tasked with creating a distinct identity system for Holmes Miller, presenting their diverse portfolio and services within a simple unifying narrative. Building on the Holmes Miller name and reputation, we developed a robust linear framework to work alongside a simple word-mark. This can be used to accommodate different types of content; visualisations, words or combinations of colour. From the outset it was […]

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Fathom

Nomination

Before starting our project for Fathom, we completed market research that exposed the saturation and technological advancement of the engineering industry’s marketplace. Most brands in the sector share a highly modern design approach, alluding to the future in an attempt to communicate technological superiority. With this in mind, we set out to instead define Fathom through its origins, creating visual branding that would signify the core principles of engineering, evoking a sense of nostalgia that would disrupt the market’s highly modern tendencies.  We […]

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Hipflask

Nomination

Hipflask Spirits is a new, disruptive Scottish brand in the spirit category. Launching with Golden Spiced Rum and Sloe Bramble Liqueur, the compact 20cl Hipflask bottle is full of character – a free spirit – distinct and original. Our challenge was to create a brand story that would capture this unique essence, differentiate in the category, and attract listings from the major retailers. Hipflask Spirits is to be Gin Bothy’s mass market brand. It should appeal to a cool, hipster, […]

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