
Hipflask Spirits is a new, disruptive Scottish brand in the spirit category. Launching with Golden Spiced Rum and Sloe Bramble Liqueur, the compact 20cl Hipflask bottle is full of character – a free spirit – distinct and original. Our challenge was to create a brand story that would capture this unique essence, differentiate in the category, and attract listings from the major retailers. Hipflask Spirits is to be Gin Bothy’s mass market brand. It should appeal to a cool, hipster, […]
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