Rangers F.C. Brand Evolution


Proud of a rich history stretching back to 1872, Rangers FC is one of the world’s oldest, most successful football clubs. Preparing for the world’s glare during 2022’s 150-year celebrations, alongside embarking on a radical digital transformation strategy to support growth & fan engagement ambitions, Rangers challenged us with modernising its visual style for a global digital audience while holding true to its heritage. No Club’s brand asset is closer to its beating heart than the badge. We re-energised original […]

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