Glenkinchie, The Lowland Home of Johnnie Walker

Nomination

Diageo’s unprecedented £185 million investment into Scotland’s whiskey tourism industry coincides with the 200th anniversary of Johnnie Walker, the world’s best-selling scotch whisky. As a part of this investment, BRC Imagination Arts partnered with Diageo to transform their existing Distillery Visitor Centres into Brand Homes that offer a sense of hospitality, joy and connection for a new generation of whiskey drinkers. In October 2020, Glenkinchie, the Lowland Home of Johnnie Walker, became the first of a series of re-imagined Brand […]

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